Augmented reality (AR) can add value, solve problems and enhance the user experience in nearly every industry. Businesses are catching on and increasing investments to drive the growth of augmented ...

Apple launched its ARKit development tool for iOS 11 in 2017. Brands have since deployed augmented reality as a novelty add-on to their mobile apps. But the use of AR is growing, driven by advances in ...

Extended reality (XR for short) – which encompasses virtual reality, augmented reality and mixed reality – uses technology to create more immersive digital experiences. In my latest book, Extended ...

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Editor's note: This story is part of the WardsAuto digital archive, which may include content that was first published in print, or in different web layouts. Audi Ireland brings augmented reality and ...

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But as an AR researcher with expertise in both industry and academia, I disagree with those optimistic views. Most people in the U.S. haven’t heard of AR – and most of those who have don’t really know ...

Augmented reality and virtual reality are opening doors to new experiences for artists and the public. By Ted Loos This article is part of our continuing Fast Forward series, which examines ...